How to Reach More Customers for Your Restaurant

Feb 14, 2017 by

Attracting more and more customers is one way of turning your restaurant into a success. This is the reason why all businesses are always looking for new ways to reach out to more customers and do some things that could innovate their products or services. There’s no doubt that restaurants are one of the most competitive industries because new ones pop up every year. Let’s say you are a marrickville restaurants If you want to be ahead of the game, you should focus on finding customers who will find your restaurant and its menu to be an interesting find. To learn how to reach more customers for your restaurant business, then check out this information that we have for you.

Share customer testimonials – For you to get a good view of what customers think of your restaurant, you should introduce comment cards in which they can use to share their opinions. If you have some online media presence like a website or a social media page, feel free to allow customers share their thoughts in there as well. Once you have acquired several positive comments from customers, you can use it for your restaurant’s advertisements, website, and social media posts. This is a great way of letting potential customers know what your restaurant business is all about.

Use promotions – If you want to gain new customers and earn return business, doing some promotions can be effective for this one. However, some expert restaurateurs would advise not to offer discounts on your menu items since it can devaluate your offer. Customers would even think that the discounted price is actually the real worth of your food. As an alternative, you can just add in something free like a dessert or appetizer whenever they purchase an entrée. This will help attract more customers and will even let them try the other items in your menu in which they are not always accustomed to ordering.

Hold events – You can plan some special events within your restaurant in which customers will feel like attending to. This event should have a special purpose apart from just simply eating your food. The best examples will be advertising something special for sporting events, wine tasting, or a daily happy hour. If you host such events and it became a successful one, there’s no doubt that you will attract more crowd next time and have some return customers in the process.

Maintain your focus on the food – Keep in mind that promoting your restaurant is just a step in making your restaurant business a success. To ensure that it gets to the peak, you must maintain a professional and friendly service as well as provide excellent foods to ensure that customers will always come back again. So before you put your efforts on promoting your restaurant, you should focus on these aspects first until it gets to the point that it becomes stable.

Hopefully, these promotional techniques will help get your business to where you want it to be. Just remember that it will take time before your restaurant can fully mature and do well on its own.

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How to Devise a Plan in Opening a Restaurant

Feb 9, 2017 by

If you are a looking to open a business in the form of a restaurant, then it can be a risky business. However, if you plan it right, along with some proper financing and some hard work, then it can be easily achieved. Owning a restaurant and turning it into a success can be one of life’s amazing experiences. So if you want to start your dreams in owning one, then you should plan it right up until it the time that it can do well on its own. Check out our advice below on how you can devise a plan in opening up a restaurant business.

Determine a food concept – Before you even plan on owning a restaurant, you should have at least thought about the food concept that you plan on serving there. Having a food concept will help your customers have an easy time understanding what your business is all about. Once you have finalized this destination, it will help structure and organize every other aspect of your restaurant business.

Consider the ambience – Thinking of a good ambience is something that’s very important to your restaurant business since it is the first thing that people will actually notice upon entering the premises. There are several factors that can provide influence in it such as its music, server’s uniform, furniture, lighting, dish and glassware, serving style, and much more. So make sure that you think about this step first so that your customers will feel welcomed.

Decide on a serving style – The food concept, location, and target customers can have an impact when you’re still deciding on the serving style. For your own convenience, serving styles would normally have quick-service, mid-scale, and upscale. It is important that you should know which category is the best way to discuss your restaurant since it will help any future decisions that you may have later on.


Find out the cost – It is important that you have an idea how much money is going to cost you since preparation for this one can take up a long time. You should do your homework for this step by talking to restaurant or business owners since they have been in operation in this industry for quite some time now. This will help you have an understanding of how much you will be paying the rent, insurance, and permit costs. So once you are well-prepared on this part, you can easily start saving or loaning some money to turn your dreams into a reality.

Craft a business plan – Having an accurate business plan is probably a crucial component when you want to open up a new restaurant. In fact, the success or failure of your restaurant business relies heavily on how well were you able to write the business plan. Just make sure that you do it right by brainstorming it well with your mates or probably consult an expert for this one. Whatever the case is, just don’t forget to craft a business plan so that your business will have a solid start.

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5 Easy Steps to Maintain Cleanliness in Your Restaurant

Oct 29, 2016 by

cleanliness-in-your-restaurantA restaurant is a place where customers eat and drink their favorite foods and beverages. With that in mind, it is important that the area is kept clean at times. It is supposed to look like a place for eating and not for a place full of trash and unsanitary things. If you can’t maintain cleanliness inside your restaurant, then your customers will start feeling disgusted with the place and may even force health authorities to shut down your business due to unsanitary practices.

Cleaning your restaurant is not such a hard job to do. In fact, it should be practiced as a daily routine so that your employees can get used to it. Also, keep in mind that your restaurant’s reputation will be on the line if you don’t see this practice through. To help you out, here are some of the best and easiest ways to promote cleanliness inside your restaurant:

  1. Sanitize the surfaces thoroughly – By surface, we mean every single one of them such as tables, chairs, countertops, bars, and much more. Having these areas in your restaurant spotless is such a great way of providing an impression that your place is well-kept and clean. It will also ensure sanitation and won’t contaminate any of the food that you’re serving there.
  2. Don’t forget the condiments – Restaurants usually have condiment bottles prepared on tables such as ketchup, mustard, soy sauce, pepper, salt, or syrup. Customers share these bottles, and it often gets stained by either the condiment itself or the customer’s hands. If the next batch of customers who will be sitting at that table will see the dirtiness in the condiment bottles, then they may be grossed out by it. So always clean up the stains in the condiment bottles every after a customer is done eating in the table.
  3. Keep your floors spotless – Keep in mind that a clean floor is a sign of a clean place. In restaurants, there’s a chance that foods or drinks may get spilled on the floor thus requiring you to clean it up. Even if there are no visible stains on the floor, always clean it up before you close the place. Don’t only focus on cleaning the floors in the dining area but also on the kitchen as well. Your employees might slip if the floor hasn’t been cleaned properly.
  4. Maintain the code in your kitchen – The kitchen’s cleanliness is as important since it is a place where the food is prepared before it will be handed out to customers. Having a clean kitchen will ensure food safety. If you don’t clean up the place, then there’s no doubt that the food will easily get contaminated by the unsanitary things that creep up in your kitchen.
  5. Always clean your restroom – A restroom is a place where customers go to first to clean themselves up before they divulge in their food. If the restroom is spotless, then they won’t lose their appetite before they start eating. Also, place some aromatic essence in your bathroom to make it smell good and won’t let any bad stench out into the dining area.

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Ways to Avoid Failure in Your Restaurant

Oct 24, 2016 by

failure-in-your-restaurantIf you plan on putting up a restaurant business, then it can be a risky venture. There are several ways in which you will fail in this kind of business especially if you are not careful enough in handling it.

Failure is inevitable in a business that is not being managed properly. The industry and economy are always changing, so if your restaurant doesn’t cope well with these innovations, then your business will go down in no time. To avoid letting your restaurant fall prey to failure then here are some things that you can do for it.

  1. Work hard – The very best advice that you can get that pertains to proper management is for you to always work hard. Success is not achieved overnight and if you want your restaurant to strive for that goal then always work hard for it. Be creative in thinking of ways on how to innovate it especially on wowing customers with a new menu.
  2. Location of your restaurant – If you didn’t research the market well before deciding on your restaurant’s location then surely it is bound for failure. Location of any business is everything, and if you disregard this part completely, then you won’t get your return on investment. So always conduct your research well to find out if the location you’ve chosen is feasible enough to put up your restaurant there.
  3. Use cutting edge tools – To ensure efficiency in your restaurant, it is ideal to invest in tools that could help improve its performance. Something like a POS is a tool considered to be efficient because it helps a lot in calculating reports in a quick manner. So find out what other businesses use and take advantage of those tools.
  4. Evaluate your competition – To get the edge for your business, you must also be thorough in researching about your competition. Your competition will always come up with ways on how they can overcome you. With that in mind, you always need to be on the lookout on what they’re offering and what they did to increase their customer base. So keep an eye on them from time to time to avoid your restaurant from getting left behind.
  5. Understand your customers – Customers are the reason why a business continues to flourish and go on for a very long time. In restaurants, customers are always ready and excited to try something new in your menu. If they have some requests or demands that could be beneficial to your business, then listen to them because it matters. So you need to always be understanding to ensure that your customers remain loyal and that they will be added as well.
  6. Inconsistent quality of food or service – To keep customers satisfied, always be constant in providing quality food and services. Some restaurants fail on this because one time they can provide quality while there are times that they don’t. So always be constant in providing these two no matter how tough times are.

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How to Improve Your Restaurant Business

Oct 13, 2016 by

improve-restaurantOwning or managing a restaurant isn’t an easy task. First, you have to deal with outsmarting your competitors considering that a restaurant is one of the most competitive businesses in the industry. Second, you have to keep on improvising your strategies and find new ways to make your customers crave back for more. Lastly, you must know how to manage your staff since they are the frontline of your business and they’re the ones who will be catering to your customers.

If you plan or already own a restaurant business and want to improve the way how it operates but you don’t know where to start, then this article will surely be of great help to you. Read the following information to get a grip on the best ways that you could do to improve your restaurant.

  1. Have an awesome staff – Your staff is the lifeline of your restaurant since they are the voice and attitude of your business. If you want your restaurant to achieve the awesomeness level, then it must have an awesome staff too. You can do this by knowing how to communicate with each of your employees efficiently, and you must be willing enough to provide them the necessary training they needed to cope up with your business’ operations.
  2. Give back – If you’re involved in a business, it means that you are also participating with the community. Since you are part of a community now, you must also know how to give back to it. You can do this by sometimes hosting a charity dinner wherein majority of the proceeds will go to something with a good cause. While this act may be an excellent thing to do for your restaurant, it is also just an awesome thing that you can personally do.
  3. Become a child-friendly restaurant – If children like the ambiance and the menu on your restaurant then there’s no doubt that they will ask their parents to come back to your place. It is ideal that you have larger tables in the place that is capable of seating an entire family. If possible, have an area where kids can play while they are waiting for their food to arrive. This is something that parents will find convenient if they take their children out for dinner.
  4. Play with your menu – If you haven’t updated your menu since the day you first opened then now’s a good time. You can research about the latest trends that go well with your restaurant’s theme. Once you have found what you need, go ahead and experiment with it until you’ve come up with something unique. This is the best way to enhance your menu and have your customers something to talk about.
  5. Don’t be cheap – If you plan to invest in improving your restaurant then going cheap is not a good way to start. You must be prepared to spend extra money to get a good return on your investment. It may hurt your bank account a bit, but it will go a long way regarding great improvements.

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